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How The Copywriter Helps The Entrepreneur

One of my favourite assignments as a copywriter is to help entrepreneurs create the text to promote their new business, product or service. In my five years as a professional copywriter, I’ve helped clients as diverse as electricians, sales trainers, marketing companies, gourmet food shops, property developers, digital agencies, IT consultants and driving instructors to express what they offer in writing – usually at the early stage of building or planning the enterprise. The power of copywriting in that situation simply cannot be overestimated. There really is something almost magical about putting words on the page. It makes ideas real, generates commitment and focuses energy. Just by committing thoughts to paper, we can shape our futures. It’s easy to see how this benefits the entrepreneur as they plan or develop a business. Although most entrepreneurs generally feel positive and confident about their ideas, they sometimes find it hard to do them full justice on the page. Working from a different perspective – the outsider’s perspective – the copywriter can make sure that their client’s marketing pitches the offering to the right audience, with the right tone and the right emphasis.Sometimes, the appropriate ‘level’ for the message may be far ‘above’ the one expected or imagined by the entrepreneur. Sometimes, when they see what I’ve written, my clients respond ‘I could never have written that,’ or ‘I don’t recognise myself’. This type of feedback confirms that the entrepreneur may simply be too close to his or her product or business (whether emotionally or intellectually) to communicate its selling points effectively. If the business is a one-person startup enterprise, it’s easy to see why. Talking an idea through with a good copywriter (one who asks the client lots of questions) is a great way to road-test a new idea. ‘If we translated this concept into marketing messages,’ the entrepreneur is asking, ‘Would it fly? Would the proposition be consistent, compelling and capable of converting interest into sales?’ Here, the discipline of copywriting can act as a useful reality check. The dark side of confidence is over-confidence, and entrepreneurs are prone to many delusions and self-deceptions. But the copywriter cannot spin straw into gold; to make convincing copy, they can’t work with unclear, inconsistent or self-contradictory ideas. As part of the briefing process, the copywriter can help the entrepreneur to iron out all these tangles in their thinking – provided the copywriter is prepared to put some tough questions to the person who pays their bill.

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Jason Grill – Attorney, Advocate and Consultant for Entrepreneurs and Startups

Jason Grill connects entrepreneurs, startups, mobile, technology and small to medium size business with the right exposure, resources and connections. Jason Grill owns JGrill Media which is a strategic consulting firm that focuses on media relations, public affairs, public relations, public strategies, professional branding, content marketing, publicity, government relations, contributing and commentating.

Jason Grill connects individuals, entrepreneurs, startups, small to large businesses, cities, communities, political figures/entities, policy makers, CEO’s/C-suite executives, founders, organizations, associations and nonprofits with the media outlets (tv, radio, online, print) on a local and national level to get the exposure they deserve to grow their brand. JGrill Media gets individuals and businesses published in reputable online publications that reach their target markets. JGrill Media specializes in building credibility through thought leadership and content marketing. Jason Grill helps build a professional brand by getting bylined articles published in national online publications and identifying and helping clients get awards and on lists that will gain them authority in their industry. By getting bylined articles and interviews published and winning the best awards, JGrill Media helps take a professional brand to the next level. By building up this brand, JGrill Media helps establish you as a credible, authority in your industry, thus bringing you or your company more business.

Jason Grill, in his legal and attorney work, helps clients with wrongful death and personal injury claims, civil and business litigations, vehicular accidents, traffic and speeding related offenses, bankruptcy, medical malpractices, guardianship (related to Autism, special needs, and down syndrome), employment and contract related issues, nursing home negligence, trusts and wills, real estate, and economic development cases, etc. He is not only registered with Missouri Bar Association but also associated with the Kansas Bar Association and is providing his valuable services as an attorney in the Kansas City area.

Jason is an avid fan of Missouri Tigers, Kansas City Chiefs, Sporting KC, Liverpool and the Kansas City Royals. He represented Kansas City in Missouri House of Representatives, and made a remarkable contribution by getting landmark legislation passed to help families of children with autism. Jason Grill played a significant role as philanthropy chairman in the Sigma Chi Fraternity, and collected funds for Children’s Miracle Network. While in college, he conducted community service for many organizations that include Big Brothers Big Sisters of America, St. Louis inner-city mentorship programs, etc. While pursuing his BS at St. Louis University, he connected himself with the Omicron Delta Epsilon and various other societies such as Beta Gamma Sigma Business Honor Society, National Deans List Honors Society, the Phi Alpha Delta Pre Law Fraternity, the Golden Key National Honor Society, Economics Honor Society, and he mentored for the Oriflamme organization.

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What makes an investment ethical

People want their money to work hard to deliver the best possible return on their stake. There are many ways that people can grow their money, from traditional savings and ISA accounts to more diverse investments such as commodities.

Current times are quite challenging in terms of what investments actually do provide a decent return on customers monies, and many people are turning to ethical investment opportunities.

What is an ethical investment?

An ethical (also known as Sustainable) investment is an investment that not only offers a good return on the clients money but also helps the planet. This is done by investing in commodities such as timber, where plantations are created and harvested over a designated period of time. These opportunities often come with social and environmental objectives. They can provide jobs to communities whilst creating sustainable fuels and forestry for years to come.

Why should you chose an ethical investment?

Investing money is all about getting a return at any cost. Ethical opportunities are different in that respect. Ultimately the end goal is getting a return on investment, but alongside this investment you know that the money is being put to good use in both a socially and environmentally responsible way. By choosing an ethical investment you can be sure that your money will be put to use in a way that will also help the environment both now and the foreseeable future.

What are the risk of ethical investments?

There are always risks in any investment and ethical opportunities are no different, however they do tend to often perform well under poor market conditions. It is important to note, however, that an ethical opportunity might have a higher risk profile than other investment opportunities where a companies activities are more mainstream.

What types of ethical investments are available?

There are many different types of sustainable opportunities available to people who are serious about socially responsible investments. These can range from Forestry and Farming to alternative energy sources and eco-housing.

Before you embark on any type of investment, be it ethical or not, you should always seek guidance and where possible have a look at how the market has been performing over a period of time. Sustainable investments can offer a very high return on your investment, but as with any investment there is an element of risk involved. In some cases the element of risk may be higher in an ethical investment than in a non-ethical option so you should always research the market prior to departing with your hard earned cash. You should only ever invest what you can afford to potentially lose.

Sustainable investments can provide you with a high return on your money, whilst also helping to build a sustainable planet.

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It Is Now Easier To Get A Wachovia Loan Modification

Frustrated borrowers stuck with the risky and unaffordable Pay Option ARM loans may be getting a break on their applications for a Wachovia loan modification. The recent final approval for the purchase of Wachovia by Wells Fargo Bank may open the door for a more aggressive loan modification program for homeowners facing default on their mortgage loans. Prior to the announcement of the purchase, Wachovia had implemented a beneficial loan workout program that offered their clients a low, step rate loan modification to help them avoid foreclosure and stay in their homes.

However, during the finalization of the Wells Fargo take over, borrowers experienced an extremely uncooperative response when applying for a Wachovia loan modification. The previous program was discontinued, and borrowers were routinely told that Wachovia was not offering any type of loan modification program to needy borrowers. The most a homeowner could hope for was a payment deferral or repayment plan. These two options are short term solutions at best, and not beneficial to the majority of borrowers as a long term solution.

Now that shareholders have given the final approval for the buy out, predictions are that a more aggressive Wachovia loan modification program will be implemented to quickly resolve the high default rate on Pay Option ARM loans written for the majority of Wachovia customers. Wells Fargo $12.7 billion acquisition faces immediate stress as home foreclosures keep rising and unemployment forecasts paint a dim, and lengthy recession threat.

Wells Fargo now owns $482.4 billion dollars in a loan portfolio that will produce $60 billion in losses over the next three years, and about 60% of that will come from the Pay Option Arm mortgages. That is a big incentive to find a cost effective, far reaching and streamlined Wachovia loan modification program to help the lender get those bad loans off their books. Homeowners who have been facing a brick wall may now find that they will have the opportunity to obtain a loan workout to avoid foreclosure and stay in their home.

Borrowers trying to get a Wachovia loan modification will have to be patient and persistent for now. There is no time line in place yet, however homeowners who are actively pursuing a loan workout with Wachovia should stay the course and work within the current system so that they will be in position to move forward as soon as any new program is implemented. Wells Fargo will have to make some tough decisions on how to best write down these loans, but borrowers could see a real benefit as the lender moves forward to clean up the mess they inherited.

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Mortgage Modification Companies – Are They Legit

Facing possible foreclosure is indeed a highly stressful situation for any homeowner; this is your home, your security, your future! Deciding to go it alone or have a mortgage modification company assist you can be very confusing and only adds to your stress! Which is best for you? Are there mortgage modification companies out there that are legitimate?

Let’s first look at going through the process on your own. Depending upon your lender there are many requirements that must be met to qualify for a mortgage modification. There are a lot of forms and crucial information that must be presented correctly and accurately if you hope to qualify. You can do the research required; you can contact your lender yourself as millions have and had very successful outcomes! The key here is to do your homework! Make sure you know exactly what your lender requires! Leaving out even one form or one piece of vital information could be the determining factor in qualifying and getting approved! If you are comfortable doing the research and filling out the forms and in dealing directly with your lender than you can certainly do this on your own!

If you don’t feel quite as confident and want help, it is available! There are legitimate mortgage modification companies that will walk you through the process and deal with your lender so you don’t have to. You do need to do some homework before choosing someone to assist you! There are some scams out there to be wary of! Mortgage modification companies will charge a fee that can be thousands of dollars. For many homeowners it is worth paying that fee for the security of knowing the company is dealing with the lender to get you the best possible modification loan. The choice is truly up to you! Make sure to investigate the mortgage modification companies prior to choosing one to work on your behalf.

You can also hire an attorney to help you with the loan modification process. Usually an attorney will charge more than the mortgage modification companies will because an attorney is on retainer. Keep in mind that you do not need an attorney for this process, again that is up to you!

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Make Money from staying at Home

If your dream includes you staying at home and making money you may soon find a way to make your dreams come true. There are several different jobs available for those who choose to make money from home. If you are ready to begin here are some tips to starting your own home business so you can make money for yourself.

What do you want to do? There are so many choices today that it makes it difficult to decide. Once you decide what type of business you want to run at home you will need to decide what equipment you will need. Another factor to consider is how much room you will need in your home.

Online survey companies are one way to make money. People are paid to make money. Money is made when you join in online focus groups and test new products that are not yet on the market. You must receive an invitation to the surveys in order to make money. This is a great way to make money from home part time.

Another way to make money online is to become an Affiliate Marketer. Becoming an Affiliate Marketer requires no money up front to get started. Here is how it works. You will need to promote products for a company. Contact the owner of the products and work out a deal to promote certain products on your site. When a product sales you will receive a commission. There are usually no fees to become an Affiliate Marketer. You wont need to ship out any products or handle invoices. You will be responsible for your own advertising to promote the product that you are offering. This should be the only expenses you have.

Create your own website and make money online. When you own your own website you can choose what products you want to sale. You can organize your site to sell the products that you feel are the most demanding or will make the most money. You can sell products from one company or list a variety of products from several companies. You can also list your own products that you make.

Promote your own skills by building your own website and then advertising. Design websites for others, promote your copywriting business, or offer a transcription service. Begin creating your business online now for a great retirement income.

Owning your own travel industry home business is another popular business that is becoming more in demand. Traveling is something people still want to do but now they want to find the best deals. You can offer them a discount in several ways; by traveling to certain destinations, by traveling in a group, by traveling certain times of the year, and by traveling during certain days of the month. There are several ways you can make more money with your online travel industry home business. You may need to try one or two of these businesses in order to find the right one for you.

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Absorption Rate and Why It Matters to Your Investment

Absorption Rate and Why It Matters to Your Investment

Chances are if you are new to property investment you may be a little overwhelmed with all of the terminology that you are being faced with. After all when you were making your initial investment in your residence you don’t recall hearing terms such as absorption rates.

Maybe you are thinking that it really is not something that you care to take an interest in with this potential property investment, but you have to change your mindset here. Real estate investing is a business, whether you are investing in one property or several. Therefore you must treat it as such and look at it from all different directions. This means paying attention to the absorption rate because it can have a direct effect on your investment.

It really is not difficult to understand, and in fact you may find it quite interesting. It merely means how long it will take the property to sell on the market in a given area.

Let’s say there are 500 homes in an area and every month 50 of these homes sell. This means it would take 10 months to sell all the homes. Therefore you can assume that if you are the seller that you are looking at an average of 10 months to sell your home. If on the other hand you wanted to sell quicker than this it would mean lowering your price.

This all sounds like pertinent news for the seller but to what advantage can you as the buyer use it for? If the absorption rate is high in the area you are considering your purchase then it means more homes are on the market, and this means more competition the sellers will be facing. Your potentially lower offer may seem like a good deal based on this.

The absorption rate is just one of many areas of significance when contemplating a realty investment. If you apply the same careful research tactics when putting your financing in place then you are beginning to cover both ends of your investment.

For example, you are being astute at your potential purchase but at the other end of the spectrum you are weighing out your options on your cost to invest. When you put your full potential into both of these areas you are making your prospective investment that much stronger.

By having the opportunity to take advantage of various real estate tactics when investing it gives you more leverage as a viable investment compared to other types of investments that you don’t have near the same amount of control over.

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Bharatbook.com Commercial Banking in the US

Industry Market Research Synopsis This Industry Market Research report provides a detailed analysis of the Commercial Banking in the US industry, including key growth trends, statistics, forecasts, the competitive environment including market shares and the key issues facing the industry.

Industry Definition This industry comprises establishments primarily engaged in accepting demand and otherdeposits and making commercial, industrial, and consumer loans. Commercial banks and branches of foreign banks are included in this industry.

Report Contents The Key Statistics chapter provides the key indicators for the industry for at least the last three years. The statistics included are industry revenue, industry gross product, employment, establishments, exports, imports, domestic demand and total wages.

The Market Characteristics chapter covers the following: Market Size, Linkages, Demand Determinants, Domestic and International Markets, Basis of Competition and Life Cycle. The Market Size section gives the size of the domestic market as well as the size of the export market. The Linkages section lists the industry’s major supplier and major customer industries. The Demand Determinants section lists the key factors which are likely to cause demand to rise or fall. The Domestic and International Markets section defines the market for the products and services of the industry. This section provides the size of the domestic market and the proportion accounted for by imports and exports and trends in the levels of imports and exports. The Basis of Competition section outlines the key types of competition between firms within the industry as well as highlighting competition from substitute products in alternative industries. The Life Cycle section provides an analysis of which stage of development the industry is at.

The Segmentation chapter covers the following: Products and Service Segmentation, Major Market Segments, Industry Concentration and Geographic Spread. The Products and Service Segmentation section details the key products and/or services provided by this industry, highlighting the most important where possible to demonstrate which have a more significant influence over industry results as a whole. The Major Market Segments section details the key client industries and/or groups as well as giving an indication as to which of these are the most important to the industry. The Industry Concentration section provides an indicator of how much industry revenue is accounted for by the top four players. The Geographic Spread section provides a guide to the regional share of industry revenue/gross product.

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Ally Bank Online Bank Rates

Ally Bank is a business unit of Ally Financial the leaders in automotive financial services worldwide. Ally financial services is officially preferred source of financing for General Motors, Chrysler, Saab, and Thor Industries

This is an Ally Bank rates update for February 2011. While they do not handle mortgage loans, they do offer their customers CDs, savings, and checking accounts. For those that are unaware of it, this is the new name for the old GMAC Bank.

The current bank rates on the certificates of deposit include the special Raise Your Rate CD that is a 2 year term. The APY is currently at 1.50%, and can be increased once during the term of the CD.

There is also the No Penalty CD that is earning an APY of 1.20% for an 11 month term.

The online Savings Account is currently earning an APY of 1.09%. The Money Market Account is also earning an APY of 1.09%

The Interest Checking Account is earning an APY of 0.50% on balances below $15,000. On balances above $15,000, the APY is 1.05%

The standard CD rates include the 3 month CD that is earning an APY of 0.64%. The 6 month CD is earning an APY of 1.04%. The 9 month CD is earning an APY of 1.00%. The 1 year CD is earning an APY of 1.29%. The 18 month CD is earning an APY of 1.35%. The 3 year CD is earning an APY of 1.84%. The 4 year CD is earning an APY of 2.05%. The 5 year CD is earning an APY of 2.39%.

There are no minimum balances to open an account, but you must make a deposit in order to earn an APY. All of these Ally Bank rates were posted on February 1, 2011 and are still current as of February 18, 2011, but are subject to change without notice.

We strive to bring you the latest and most accurate data possible from the home sites of the financial institutions we name. Always remember, the bigger the risk, the larger the reward or loss. Invest with caution.

For additional resources involving financial help, please view PNC Online Banking, best bank savings rates,SunTrust CD Rates, Westpac Online Banking and Online Banks at

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Small Business Owners Business Best Practices Ideas

Small businesses are often beaten out by larger competitors because the bigger business has better practices than the small ones do. The good news is that there are many of the business best practices that are used by big companies that can be translated for small businesses.

These business best practices are some of the best kept secrets and will in the long run make a business more successful. Here are a few ways you can use these business practices to fit your small business.

One: Borrowing ideas from other companies is one business practice you can use in your small business. This is known as best practice benchmarking and it can lead to vast improvements in your business structure if it is done the right way.

Most small businesses have a tighter budget than the big businesses do so the business practices that you learn can save money and can be even more beneficial to you than it would be for the big business. When you emulate another business and how they cut costs, you will be able to do the same thing they have done in a much shorter time period.

Two: You have to have a clear understanding of business methods if you are going to borrow their business practices. You need to do some heavy research and ask questions. This will help you figure out how others were able to get the job done to get them to their goals.

This is imperative if you are going to have success using these practices with your small business. One helpful way to find out the information you need is to send surveys to businesses that are successful in the business field you are looking at.

Three: Once you have studied the business best practices and you know how that business uses them, you will need to translate them to fit your small business. Before they will work for your business t want business practice you can use in your small business is borrowing ideas from other companies here may be some crucial modifications that need to be made.

Four: One business practice that is imperative to the success of any business of any size is to have good communication in your business. This means that you need to communicate on a regular basis with your employees.

You have to do this to make sure that everyone is on the same page business wise. Otherwise, you may find problems cropping up that you will have to deal with.

Emulating business best practices is fine but you want to make sure that you don’t steal their practices outright. Always do your research and use the business practices that you can modify to fit your small business. Don’t do anything to get your business in trouble in the future.